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Pareto Digital

Growth Hacking + Conversion Optimisation

We increase your traffic and convert more customers. It’s all we do – and we’re pretty good at it.

How does it work?

1. Build Foundations

The world today is fuelled by data. This is why we always start by looking at your online (and even offline) analytics, making sure that everything’s in good shape. We can use this to create an initial strategy and establish a baseline for any future work.

2. Pick Your Battles

No one can do everything, so we’ll select the key methods to build growth processes into your business. We’re channel-agnostic, which means that we don’t have any preferences – all we care about is putting the right pieces together to help you grow.

3. Optimise & Repeat

As your business grows, we’ll be combing through the data to find out what works, what doesn’t, and what could be improved. This is then distilled into a series of hypotheses, which is used to tweak, improve and optimise your business’ growth engine.

Behind Pareto Digital is Chris Lim, a growth strategist from Sydney.

For over a decade, Chris has worked with businesses in over 15 verticals, such as Macquarie Group, Vodafone, Sennheiser and Converse (as well as the “little guy”). As a strategic digital all-rounder, Chris has a diverse skill set that includes SEO, CRO, data analytics, UX, CX and social media. He also dabbles in design and photography, and is the creator of Nomad Toolkit.

Let's talk.